Boone’s Contemporary Marketing, 17th Edition, (PDF) is the proven, premier teaching and learning resource for initial marketing courses. The authors offer thorough coverage of essential marketing principles, discovering all components of the marketing mix, and offering practical guidance to help students prepare for successful marketing careers. This trusted text continues to grow richer with each cutting-edge new edition, maintaining what has made previous editions perennial best-sellers, while including innovative new features and latest information on current trends, research, topics, and best practices in this ever-evolving field. Because it is so technologically advanced, instructor-supported, student-friendly and more relevant than ever, Kurtz and Boone’s Contemporary Marketing 17e, remains in a class by itself.
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