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Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making – eBook

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eBook details

  • Author: Rajagopal
  • File Size: 3 MB
  • Format: PDF
  • Length: 277 pages
  • Publisher: Palgrave Macmillan
  • Publication Date: February 1, 2019
  • Language: English
  • ASIN: B07NC1PGBC
  • ISBN-10: 3030119106
  • ISBN-13: 9783030119102

$12.00

Product ID: 105156 SKU: contemporary-marketing-strategy-analyzing-consumer-behavior-to-drive-managerial-decision-making-ebook Categories: , , , , Tags: ,

The broad foundation of this ebook is laid on the conceptual discussions on consumer theories and applied arguments on changes in consumer behavior. Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making, (PDF) discusses the behavioral impact of consumes on marketing decisions across the business cultures, and evaluates the contemporary best practices to conduct customer-oriented strategies and apply them carefully. One of the main arguments presented in this ebook  is that the new business strategies can be derived based on extended elements of marketing-mix, market competition, organization capabilities on decision making, and consumer behavior reflecting the business ambience, social values, and cognitive drivers that develop contemporary business philosophies. This ebook offers new insights on drawing contemporary interpretations to the behavioral theories of consumers and guides the breakthrough strategies in managing the time, target, territory, and tasks pivoting around consumers and market competitiveness. Discussions in the ebook arrange the elements in a pyramid paradigm to four kinds of connected variables that include behavioral concerns of consumers at the top trailed by competitive push needed in marketing decisions, the functional performance of the marketing decisions at the bottom, and then social impact of business at the peak.

NOTE: The product includes the ebook, Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making in PDF. No access codes are included.

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