Best Selling Strategy Title. The 22nd Edition continues its custom of being a preeminently teachable text because of its conventional content and balanced treatment of what every student needs to know about the managerial tasks of crafting and executing strategy because the arrangement of the material is appealing and clearly written.
Crafting & Executing Strategy, 22nd International Edition, (PDF) has a long-standing reputation of being the most teachable textbook. Its engaging and clearly articulated and conceptually balanced mainstream treatment of the newest developments in practice and theory include the clearest presentation of the value-price-cost framework. Our co-author Margaret Peteraf, a highly prominent researcher helped incorporate both the resource-based view of the firm from the viewpoint of both single-business and multi-business strategies.
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NOTE: The product only includes the ebook, Crafting and Executing Strategy: Concepts and Cases, 22nd International Edition in PDF. No access codes are included.