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Effective SEO and Content Marketing: The Ultimate Guide for Maximizing Free Web Traffic – eBook

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eBook details

  • Author: Nicholas Papagiannis
  • File Size: 33 MB
  • Format: ePub (converted PDF available on request)
  • Length: 336 pages
  • Publisher: Wiley
  • Publication Date: January 30, 2020
  • Language: English
  • ASIN: B084DDNYF9
  • ISBN-10: 1119628857
  • ISBN-13: 9781119628859

$6.00

Product ID: 102518 SKU: effective-seo-and-content-marketing-the-ultimate-guide-for-maximizing-free-web-traffic-ebook Categories: , , , Tags: , , ,

Search Engine Optimization (SEO) is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can optimize and spark ideas. Above all, it can help improve the amount of free long term traffic coming to your web properties. This ebook, Effective SEO and Content Marketing: The Ultimate Guide for Maximizing Free Web Traffic (ePub/PDF) provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business.

Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern-day SEO requires a full-service perspective of marketing and its processes.

  • Identifying who your true competitors are
  • Calculating ROI for SEO and Content initiatives
  • Building a new brand through SEO and content
  • Understanding which search engines to focus on
  • Prioritizing locations, demographics and countries
  • Building personas and audience purchase journeys
  • How SEO and content can solve business problems
  • General education on SEO and organic content marking
  • Which Analytics reports you should be regularly monitoring
  • How to establish research channels that can inform your business initiatives
  • What needs to be in place to maximize free traffic levels to your brand’s assets
  • Understanding all the key tasks and attributes for an effective content program
  • Website and content design considerations (accessibility, principles of marketing)
  • How to build an optimization path and programs that drive results and manage risks
  • Small business marketing via content and SEO and having the right small business mindset for success
  • Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types
  • Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles
  • Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers, and other assets
  • Optimizing for the future and looking at other search venues
    • Podcast Optimization
    • Amazon Optimization
    • YouTube Optimization
    • App Store Optimization (ASO)
    • Optimizing Blogs and other off-site content

NOTE: This sale only includes the ebook Effective SEO and Content Marketing by Papagiannis in the original ePub format. A converted PDF is available on request. No access codes, websites or other media included with the product.

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