…entrepreneurs need to move past the psycho-babble and read this book… or be left hopelessly behind.” – Joseph Tripodi, The Coca-Cola Company
“More than anything else, however, I am simply plain envious. It is a book I wish I had the intelligence to jot down… Studying Sharp’s critique of the cult of differentiation made me smile. And I laughed out loud at his characterization of supposedly dedicated consumers as “uncaring cognitive misers.” – Marketing Week
“The evidence in this book should make any marketer think hard about how they handle their brands.” – Kevin Brennan, General Manager, Snacks and Marketing Director, Kellogg UK
“A scientific journey that reveals and explains with great rigor the Laws of Growth.” – Bruce McColl, Mars Incorporated
“This book places marketing’s myth-makers, of which there are a lot of, in their proper place.” – Thomas Bayne, MountainView Learning
“A truly thought-provoking guide.” – Timothy Keiningham, IPSOS Loyalty
“Till every marketer applies these learnings, there will be a competitive advantage for individuals who do.” – Mitch Barnes,The Nielsen Company
“There’s competitive advantage here for those who understand and follow this book’s lessons.” – Jack Wakshlag, Chief Research Officer, Turner Broadcasting Systems, Inc.
“This book ought to be required reading on any marketing course.” – Colin McDonald, the ‘father’ of Single-Source analysis and writer of Tracking Advertising & Monitoring Brands
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