In a fast-changing, increasingly social and digital marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing 17th edition helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make brands and products an integral part of their daily lives. To help folks understand how to create value and build customer relationships, Armstrong and Kotler present fundamental marketing information within an innovative customer-value framework.
Thoroughly revised to reflect the major trends impacting contemporary marketing, the PDF of 17th Edition (Global version) is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape experiences, brand conversations, and communities.
Book name, contents, and authors are exactly same as Hardcover Edition or US Edition. Only the cover is different and the quality of paper (for the printed book).