Assist all college students to discover ways to create worth by means of buyer connections and engagement
In an more and more, quick-altering digital and social market, it’s extra essential than ever for entrepreneurs to develop vital connections with their clients.
Kotler & Armstrong’s Principles of Marketing, 17th edition, (PDF) helps advertising and marketing college students perceive immediately’s key advertising and marketing problem: to create interactive, vibrant communities of shoppers who make manufacturers and merchandise an essential half of their day by day lives. To assist faculty college students perceive how you can create worth and construct buyer relationships, Armstrong and Kotler current basic advertising and marketing data inside a sophisticated buyer-worth framework.
Thoroughly reviewed to replicate the main tendencies affecting modern advertising and marketing, the newest seventeenth Edition is full of tales exhibiting how corporations use new digital applied sciences to take advantage of of buyer engagement and kind model conversations, experiences, and communities.
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NOTE: The product solely consists of the ebook, Principles of Marketing 17e in PDF. No access codes are included.