Selling The Invisible: A Field Guide to Modern Marketing – Harry Beckwith

SELLING THE INVISIBLE is a succinct and sometimes entertaining look at the distinctive traits of services and their prospects, and the way any service, from a multinational brokerage to a home-based consultancy, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from beginning to end. Full of fantastic insights and written in a roll-up-your-sleeves, jargon-free, accessible style, akin to:

• The More You Say, the Less Folks Hear
• Greatness Could Get You Nowhere
• Focus Teams Don’ts &
• Seeing the Forest Around the Falling Trees.

Written By: Harry Beckwith
Narrated By: Jeffrey Jones
Publisher: Hachette Book Group USA
Duration: 1 hours 37 minutes